Useability Bear

Usability of products and services is essential
to strong sales thus enduring profits.

Good communication minimizes costs.
(Ford mis-represented an automatically-shifted manual transmission, so had many complaints of poor shifting - because customers expected it to feel exactly like a conventional automatic transmission.
Apparently not a bad trasnmission once they fixed a few reliability botches, but if is different.)

Expectations of a website
(Ask Keith why there is such a difference.)

Keith has seen many cases of success and failure first-hand, including his own, in both technology and enterprise aspects. He looks for fundamental causes in the approach of enterprise owners - to improve long-term profitability.

The broad concept of usability applies to products, services (including medical, such as doctors), and sales (buying from any business, whether a retail store or manufacturer).

In technology, the terms Man-Machine Interface, Human-Machine Interface, Computer-Human Interface, and Ergonomics are among those used. More broadly, "User Friendly" is often used. (OTOH, there's User Hostile Interface.)

In retailing, "accessibility" is one small aspect. What are others? (Ask Keith.)

And what about web sites?
- purpose?
- audience?
Keith has ideas on those and other questions.

Keith has over 6 decades of experience as a "customer" - without customers you don't have a business.

And he has:
- developed, repaired, and improved products.
- participated in business decision-making.
- worked closely with purchasing, quality, financial, and operating departments.
- performed retail service tasks.
- used products

These activities involved a wide range of organizations from new companies to regulatory teams, in locations ranging from corporate boardroom to distant field operations in primitive conditions.

He's an "integrator" - making it all fit together in the big picture, while insisting details be done right.

A few pages with usability information:
Examples of poor product development
Good business practices and usable products
Advice on usability
Users muck with your fine product?Oh my! (why?)
A few tips on getting your emails through
Fiat Chrysler Automobiles helps students get tools

"Everything in the kit was spec’d by Mopar staffers who began their careers as service techs."
(FCA is short of technicians, so it is helping beginners with the high cost of tools - normally mechanics pay for their own tools.)

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© Keith Sketchley, page version 2017.02.13

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