Keith Sketchley

Engineering Integration & Enterprise Leadership
capability for real investors, producers & users.

Productive Capability

Aviation Resources

Auto-Truck Resources

Administration Resources

Professional Resources

Enterprise Resources

Usability Bear

Contacting Keith

Legalities and link to personal page are at bottom of this page.

(In chronological order - newest at the bottom of section.)

Every piece of product starts with function.

If it's not functional, we shouldn't do it. I think that insulates us from other apparel brands.

- Lululemon CEO Laurent Potdevin, quoted by Assocated Press, Times Colonist newspaper of August 19, 2016, in the context of competition in the clothing business field.


"If I was worried about food trucks or any other restaurant taking business away from us, ....

...I would worry more about what I was doing wrong and improve there first before blaming external factors."

- Mike Dawson, co-owner Tacofino restaurant in Victoria BC, former operator of a food truck. (Quoted in Douglas magazine.)

A productive person.

"Whether you're a food truck or a restaurant, the strong will survive.

So do great food and people will come to your place."

- Lisa Ahier, co-owner SoBo restaurant in Tofino BC, former operator of a food truck. (Quoted in Douglas magazine.)

A productive person.

Design for growth

The late 2016 issue of Douglas Magazine out of Victoria BC has an article pointing out that you should set your business up to cope with growth, instead of saying you don't want to grow too fast.

Of course you have to have a great product service and be able to sell it.
(I understand that the airline Wardair was setting itself up to grow, but failed to get the attention of enough potential customers soon enough.)

Honda aimed high for portable generator

The result was good sales.

Note that Apple computing company did the same.
(They put the original iPod design on the shelf until storadge density became good enough to be useful to customers.)


I note businesses that go out of their way to teach potential customers. One is Cowichan Auto Repair in the Duncan BC area.

They offer workshops on maintaining your own car, the first oriented to females and taught by Natasha Smith and Elly Ruge.

Those of neo-Marxist bent should note that the business is teaching people how to spend less on its services.
(That's not a rare thing, I've even encountered it with lawyers. Of course it motivates people to deal with that business in the future, and tell their friends about it.)


Kurmudgeon Keith's Critical Comments:

(In chronological order - newest at the bottom of section.)

That's the Lululemon company that got bad publicity for its slow response to customer complaints that its yoga tights were too sheer (revealing).

Recall that the Chairman said that some women shouldn't be wearing Lulemon. He was probably right in that, but.... turned out that the factory in east Asia had changed the product in subtle ways, so the same size pant on the same size body did appear different.

You have to get deep into problems quickly.
And recognize that quality control is even more crucial for high performance products.

Yes, good businesses sometimes do stupid things
Butchart Gardens rejected a couple who were wearing old-style clothing, as the individuals often do. Never mind the variety of attire today, from orange hair with tie-died clothing through baggie shorts to short shorts on nubile teenagers. (Talk about a distraction! Does Butchart turn them away?)

Lack of sense resulted in the potential customers telling 19,000. people or more on the Internet and in newspaper articles.

Viewers shutout glitz in hockey broadcasts.

The Walrus magazine of December 2016 reports that Rogers Communication spent nets full of money for TV studio production of NHL hockey broadcasts, all the better to see ratings drop 30% then slide to a total drop of 61% during NHL playoffs.

Did they forget what the product actually is?

Just plain lack of sense

A collection of botches, some emphasizing PR instead of Performance.

Didn't anyone actually think?

What marketing people need to heed:

“Don’t use words too big for the subject. Don’t say ‘infinitely’ when you mean ‘very’; otherwise you’ll have no word left when you want to talk about something really infinite.”
– C.S. Lewis

And in my more kurmudgeonly moments I refer to the fable of the boy who cried wolf.




Providing value by professionally applying integrated knowledge of development, installation, testing,
operations, user factors, safety, economics, administration, and people values foundations in the real world.
Product development emphasis includes Vehicle Electronic Systems, Avionics, and user-oriented medical aids.

Methods include TQM, Team-work, Concurrent Engineering, Systems Integration, Fundamental Values Management
- from a perspective of understanding principles for success not as buzz-speak panaceas.

See CAPABILITIES for more information.

I defend what fosters peace & prosperity
- individual freedom
supported by justice & defense.

Personal page content including activities and consumer technical advice is linked from a sub-page of this site.

Page version 2017.06.28. Please advise me of problems you see - thanks.
I'm having difficulty with the hosting service I switched to so updates to this web site are even slower than usual.

The Fine Print

Contents of this web site are the Intellectual Property of Keith Sketchley, including terms "Kurmudgeon Keith", "Enterprise Bureaucracy EradiKator", and "The Big C".(Other sites, quoted trade names, organizational logs, and excerpts are the property &responsibility of their owners - while I am discriminating in linking and accepting cross-links, endorsement is only as explicitly stated.)

You may use this site to obtain information, provided that you behave responsibly and fairly - including not using addresses for junk communications. Any other use is fraudulent as it violates terms of the offer you accepted by using it. Use of advice and information contained in this site is at your risk.

This site will remain simple to accommodate different o/s & browsers, users with vision problems or slow/wireless connections, printing, security, and cost (money & time) - its purpose is communication not theatre. (Specifically avoided are Flash and cookies.)